Posts Tagged ‘qvc’

Kirstie Alley sued over weight-loss supplement claims

Tuesday, July 24th, 2012

Donna Ward / Getty Images Contributor

Kirstie Alley visibly slimmed down during her run on “Dancing With the Stars” last year.

The former “Fat Actress” star also said during appearances on QVC and in online promotional materials that a weight-loss product called Organic Liaison helped her drop 100 pounds.

But now a disgruntled dieter has taken it upon herself (and whoever wants to join her would-be class-action suit) to prove that Alley and the supplement maker have engaged in “nothing more than a healthy deception” to get people to buy their product — and that Alley literally danced her butt off.

Plaintiff Marina Abramyan charges in the lawsuit filed Friday and obtained by E! News that DWTS “tracked (Alley’s) weight loss as a result of hours and hours of dancing every day for several months.” Meaning, Abramyan says, the supplements weren’t what whittled the ‘Cheers’ star’s frame down to an announced “size 6 and still counting.”

Alley’s extreme weight loss was the “result of an above average exercise regimen and extremely low calorie diet,” according to the suit.

Fancy that.

Also in her complaint, Abramyan states that she purchased the product, followed the Organic Liaison Weight Loss Program and “did not experience any of the benefits Defendants advertised.”

Furthermore, she contends, there are “no well-controlled, well-conducted studies” regarding the effectiveness of Organic Liaison or whether or not they’re any better than “standard dietary supplements incapable of causing weight loss.”

Abramyan alleges that the supplement’s marketing campaign involving Alley violates Federal Trade Commission regulations and that she wrote to the company demanding they cease their deceptive practices.

The Florida-based entity wrote Abramyan back in February, denying her claims and refusing to change their advertising practices, prompting her to file suit.

She is seeking an injunction preventing Organic Liaison from proceeding with its current campaign, which utilizes before-and-after-DWTS photos of Alley, as well as unspecified damages for the “proposed plaintiff class.”

Reps for Alley and Organic Liaison have not yet returned requests for comment. From msnbc.

Jennifer Hudson is QVC’s Newest Celebrity Designer

Tuesday, June 19th, 2012

Losing 80 pounds and 10 sizes, Jennifer Hudson has discovered a new love for fits and fashion, creating an affordable women’s clothing line with QVC. After transitioning from a 16 to size a 6, Hudson has decided to design clothes for women who fall between that size range. Her experience with weight gain and weight loss makes her the ideal celebrity to launch such an accommodating clothing line.
“I feel like I represent every woman, I’ve been on both sides of the fence,” Hudson said.
One of Hudson’s goals for the clothing line is to design pieces that will make any woman feel comfortable no matter her physique. The superstar is expected to draw in a multicultural market as well as music and film followers. The star promises that she too would wear every item in the line.

Jennifer Hudson Talks Weight Loss And New Look In Book

“It has to be true to me,” Hudson told WWD. ”I would not sign off on it if I would not wear it.”
Doug Howe, QVC’s executive vice president of merchandising, planning and sales, spoke about Hudson’s new business move, “We don’t overtly go out to target someone who is Hispanic or African American. We never look at it that way. It all starts with the person’s story and product. That dictates who buys it.”
The 14-piece collection includes a $75 sheer maxiskirt with a discreet lining, a $74.50 body-hugging knit dress and $50 leggings. Hudson deemed these prices reasonable and currently owns 300 pairs of the form fitting leggings. “I’m the legging queen,” Hudson said. ”What I love about a legging is, again, it’s a piece you can dress up or down and it’s still comfortable.”
The most expensive piece is a $170 charcoal grey coat. The coat flares out into a full skirt. “It’s cut like a dress,” Hudson said. “It’s very structured and very classic.”
The actress and singer is “looking forward” to her collection’s debut. The collection is set to debut in September of this year, a new career venture for the 30-year-old entertainer. From atlantablackstar.

FTC to Mail $6M in QVC Refunds Over Bogus Diet Pills

Tuesday, April 27th, 2010

Starting April 30, the Federal Trade Commission will start mailing out 140,000 refund checks totaling about $6 million to buyers of dietary supplements that were falsely marketed as helping women lose substantial weight while eating fatty and high-carb foods.

The weight-loss pills were sold under the “For Women Only” brand by television’s home shopping channel, QVC.

The average amount being refunded is $40.

Last year, QVC settled with the FTC on charges it violated an order from the federal agency by falsely claiming that consumers would lose weight and be able to eat foods high in fight and carbohydrates without gaining body fat.

QVC aired about 200 programs selling the pills, and other weight-loss products, including Lite Bites weight-loss food bars and shakes; and Bee-Alive Royal Jelly energy supplements.

“These are legitimate checks, and the FTC urges consumers to cash them,” the agency said in a statement today. “The FTC never requires consumers to pay money up-front or provide additional information before they cash redress checks issued to them.”

The March 2009 settlement also requires QVC to pay a $1.5 million civil penalty.
From ecreditdaily.